Two jewelry industry veterans are looking to fill a void in the mineral and crystal market with a new subscription service. While they were in lockdown over the past year, Nan Lung Palmer and Kelly Selcer Phoundoulakis regularly “quaranteamed” over socially distanced meals and dog play dates to keep in touch.

While they were hanging out, they would brainstorm ways to combine their skills to launch a new business that not only spoke to their passions, but also found a new space in an already saturated market.

Palmer is an experienced buying and merchandising consultant who’s worked at David Yurman and Macy’s. She has also leant her expertise to clients like Anna Sheffield, the Jewelers Board of Trade and MJJ Brilliant. Phoundoulakis owns a line of “empowerment” fine jewelry using flattened bullets called Gold and Smoke.